Clemp Logo

Clemp is a tech startup that lets construction and installation crews manage their field teams directly through WhatsApp. The logo I designed plays a double role: a wrench — the core tool of the trade — that also reads as a friendly mascot character. This dual reading makes the brand instantly recognizable and easy to remember, while keeping a warm, approachable appeal. The identity pairs a rounded hexagonal mark with a tightly-kerned wordmark in deep burgundy, scaling cleanly from the product's website to marketing and print collateral.